Thursday, November 30, 2006

Bettors Ignore Thursday Night Football

Forget what the NFL is telling you about the success of its new Thursday Night Football package on the NFL Network. The people that truly drive football ratings - gamblers - have spoken, and they're saying "who cares."

Before each week's NFL games, the New York Post publishes a pull-out Bettor's Guide. Aside from definitive game lines (used here to make NFL picks), the Post also provides a listing of every televised sporting event all weekend. For $0.25, it's a bargain (although you do have to throw out the other 80 pages of newsprint).

The Bettor's Guide is published on Fridays, in plenty of time to get your picks to your bookie. But the week of Thanksgiving, they put it out on Wednesday so you don't miss picking the holiday games.

I was wondering whether the Guide would keep coming out on Wednesday for the rest of the year, to encompass the Thursday Night Football game. Nope. It didn't appear yesterday, and it's not there today. If the NFL Network broadcast a game on Thursday night, and nobody bets on it, does it make a sound?

For the record, Wisdom of Crowds takes CIN -3 bal.

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