The ESPN headline calls the senior league Sampras is joining the "Champions Series," although the text of the article calls it the "Outback Championship Series." If that's not bowl-season enough for you, the tour's website says, "InsideOut Sports & Entertainment presents the Outback Champions Series." I guess Gaylord Hotels and the San Diego County Credit Union had other sponsorship commitments.
So what is this InsideOut Sports? Glad you asked. (Please don't read this paragraph like the Royal We told you to read Mel Kiper.)
InsideOut Sports & Entertainment develops and produces proprietary events and promotions that provide advertisers unprecedented access to talent, unique opportunities to generate exposure for their brands, and the ability to connect in a meaningful way with their target customers.
There's not much about aging athletes maintaining their dignity and quenching their thirst for competition. Sampras, by the way, joins a roster of luminaries in the sports and entertainment world, including:
- Taylor Dent
- Mardy Fish
- Anna Kournikova
- Clyde Drexler
- Sean Elliot
- Paul O'Neil
- Dr. Phil McGraw
- Neil Schon (Journey)
- President George Herbert Walker Bush
- Barbara Bush